ART DIRECTION
Office Depot Exclusive Brands
ROLE
Art Direction
Digital Design
TEAM
Lucien Sirois
Shilah Sirois
Tom Reynolds
SUMMARY
In 2019, Office Depot placed private brand at the forefront of the company’s growth strategy. With this, the digital team was tasked with creating a dedicated experience on the site to bring customer awareness to the company’s full private brand portfolio.
I led a three-day offsite photoshoot to capture the unique value of each brand—highlighting products across a diverse array of categories, from plastic cutlery to furniture and tech accessories—all while elevating the overall Office Depot brand image and maintaining a consistent feel to the experience itself.
